Business model disruption. Corporate Innovation. “Fail fast.” “Iterate.” Have you heard these words enough times yet?
They represent critical concepts to actually create and deliver change. However, most of the time we just pay them lip service & skim the surface, while avoiding the gory details and stories that give better insight to what actually goes right and wrong in the pursuit of innovation.
In this talk, we will go behind the scenes with a real live case study of innovation strategy, focusing on a pivotal moment for Gillette. Greg will share insights, and his good, bad, and ugly anecdotes on how he approached business model innovation on an $8B established business. Participants will learn about pitching to a multinational CEO, how the tiniest parameter can have dramatic impact on a system, why business models are actually important, and how to innovate even though there are no new ideas.