Wendy Lea / CEO, Cintrifuse

BigCos’ Love Affair with NewCos

BigCos appetite for innovation has never been stronger.In this session, Wendy Lea will share her insights in how NewCos (Startups) can effectively
market, sell and scale their capability to the priorities of large global organizations.

Learn how to:

1. Research strategic fit
2. Identify internal teams and influencers that are responsible for innovation.
3. Assess current infrastructure alignment
4. Discover and qualify a specific pilot project
5. Find an internal Executive Sponsor for the opportunity.