The Startup Imperative: Making the strategic and business case for brand collaboration

Partnering with startups seems to be all the rage right now with brands, but with all the speed dating, bounty or hunting for startups to pitch at shark tank events, are brands missing the point and in doing, just scratching the surface in terms of possibilities and potential? In this keynote, 4-time author and co-founder of Innovation boutique, Evol8tion, will help make the strategic and business case behind the brand-startup ecosystem. With the 1-2-3 punch of efficiency, effectiveness and transformation, Jaffe will outline the value proposition behind brands as investors and inventors – and in doing so, deliver against mission critical KPI’s of growth, differentiation and customer engagement.