Changing the world is good for business. Some companies embrace charity as good corporate citizens, but social action is incidental to their business model; others are pure charities, whose only business model is giving. But social good is a spectrum: Some organisations are intrinsically tied to social causes such as sustainability, and others use social good as a central pillar of their brand.
How are organisations using innovation to further both social good, and their businesses? In this chain reaction panel, we compare degrees of social involvement, and the changing role of charity and activism in modern business.